DESIGN& AMBITION

A brave new brand for South-West PR consultancy.

AMBITIOUS PR
Ambitious are an established PR consultancy who combine senior level PR talent with a passion for storytelling. We helped them take their brand to the next level with a confident new identity which conveys their ambitious, strategic and open character.

Having completed a thorough review of their existing brand identity and website, we identified their true USP, offer, brand character and values. This essential research informed a new creative direction based on corporate storytelling and the ellipsis – What comes next for your business, and how can Ambitious help you get there?

With a comprehensive brand guide to help keep them on track, they are able to run with this flexible and fun identity, applying it across all their print, digital and 3D marketing material.

TOOLBOX
Brand Review
Brand Strategy
Visual identity
Brand guide
Web design


VISUAL IDENTITY


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BRAND GUIDE

A comprehensive brand guide detailing the core concept behind the brand identity as well as specifications for the use of typography, colour, logo and photography enables all members of the Ambitious PR team to carry their brand across all marketing material consistently.
Included in the brand guide are suggestions on how the Ambitious ellipsis might be applied in 3D and integrated into their office environment.


WEB DESIGN
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Based on a WordPress template theme, we designed a stylesheet showing how the brand could be carried through to different aspects of their new site.

With some further consultation on photography and a review of styling on the final site, Directors Lis and Mel were assured they were ‘on brand’ from the outset with the launch of their new look.