A brave new brand for South-West PR consultancy.
Having completed a thorough review of their existing brand identity and website, we identified their true USP, offer, brand character and values. This essential research informed a new creative direction based on corporate storytelling and the ellipsis – What comes next for your business, and how can Ambitious help you get there?
With a comprehensive brand guide to help keep them on track, they are able to run with this flexible and fun identity, applying it across all their print, digital and 3D marketing material.
With some further consultation on photography and a review of styling on the final site, Directors Lis and Mel were assured they were ‘on brand’ from the outset with the launch of their new look.